Jay Bee
“UGC that feels real—and actually drives sales.”
Most brands lose attention in the first 3 seconds. This fixes that.
I create high-performing UGC for 35–55 audiences using real-life environments — truck cab, home, and everyday routines — not scripted studio ads.
15+ years on the road. Real dad. Real buyer psychology.
About Me
I’m Jay Bee — a full-time truck driver, dad, and UGC creator who knows exactly what real attention looks like… because I earn it every day.
After 15+ years on the road, I’ve lived the routines your customers live: long days, early mornings, tight budgets, “does this actually work?” skepticism, and buying decisions made in the middle of a normal, busy life.
That’s why my videos don’t come off like an ad read. They land like a straight-up recommendation from someone you’d actually trust.
I film where life actually happens — in my truck, at home, and in the in-between moments — so your product shows up the same way it will for your customer: in real lighting, real time, with real reactions.
I’m not chasing viral trends.
I’m here to deliver scroll-stopping UGC that feels natural, handles objections without sounding salesy, and turns viewers into buyers.
“This is what your customer
actually looks like.”
- Built for 35–55 audiences on Facebook, Instagram, TikTok, and YouTube Shorts.
- Visual themes: truck life, dad life, dog walks, daily routines, home projects.
- Content designed to plug straight into your paid social & performance creative tests.
“Watch how I turn everyday moments into high-converting content.”
Make sure the sound is ON
Who I’m a fit for
Brands targeting 35–55 everyday buyers (not Gen Z trends)
DTC brands running paid ads that need content that converts
Products that solve real-life problems (comfort, health, convenience)
Teams that want multiple hooks, angles, and variations per shoot
Brands that value clear communication and fast turnaround
Who I’m not a fit for
Trend-chasing, flashy TikTok-only brands
“Make it go viral” with no strategy
Unlimited revisions or unclear direction
Products I wouldn’t personally use or stand behind
Last-minute, unrealistic deadlines
Portfolio: Built for Performance
These aren’t just videos — each one is structured to stop the scroll, build trust, and drive action.
TESTIMONIAL
(PAIN / RELIEF ANGLE)
Real, first-person storytelling that walks through the problem, what changed, and the result — the same way your customers actually talk.
I share honest experiences using the product in real environments like my truck, home, or daily routine. This builds trust fast because it feels like a recommendation from someone who’s actually lived it — not a scripted ad.
🔥 Angle Name:
“Long Day Relief”
🎬 Hook Options:
“After 10+ hours driving, this was the only thing that actually helped…”
“I didn’t think this would work… but I was wrong.”
“If you deal with this every day like I do, watch this.”
🧠 Core Angle:
Pain → frustration → unexpected solution → relief
🎥 Structure:
Show pain (rubbing neck, tired, frustrated)
Call out failed attempts
Introduce product naturally
Show usage
Result (relief, ease, mood shift)
💬 CTA:
“Worth trying if you deal with this daily.”
📈 Best Use:
Retargeting / warm audience / conversion ads
PRODUCT DEMO
(CLARITY / LOGIC ANGLE)
Clear, real-world demonstrations that show exactly how the product fits into everyday life — not just what it does, but why it matters.
I break things down simply and naturally, showing how the product is used in real environments like my truck, home, or daily routine. This makes it easy for viewers to understand the value quickly and picture themselves using it.
🔥 Angle Name:
“Before You Buy This”
🎬 Hook Options:
“Before you buy this, watch this first.”
“Here’s exactly how this works in real life…”
“This is way easier than I expected…”
🧠 Core Angle:
Curiosity → clarity → simplicity → confidence
🎥 Structure:
Hook (stop scroll)
Show product quickly
Step-by-step use
Call out what stands out
Show result
Reinforce ease/value
💬 CTA:
“Now I actually use this every day.”
📈 Best Use:
Cold traffic / product education / top-of-funnel
TRAVEL EXPERIENCE (EMOTION ANGLE)
Real, in-the-moment reviews that show what the experience actually feels like — not just what it looks like.
Shot during real visits, I capture the small details people care about after a long day: comfort, atmosphere, convenience, and overall experience. This style builds trust fast because it feels like a recommendation from someone who’s actually been there.
🔥 Angle Name:
“Real Experience”
🎬 Hook Options:
“If your trip looks anything like mine, watch this…”
“This wasn’t what I expected…”
“Here’s what this place actually feels like…”
🧠 Core Angle:
Curiosity → immersion → emotion → trust
🎥 Structure:
Arrival / entry shot
First reaction
Show environment details
Highlight what stood out
Real-time commentary
Wrap with feeling
💬 CTA:
“I’d actually recommend this.”
📈 Best Use:
Mid-funnel / trust building / lifestyle ads
HOTEL REVIEW
(DECISION ANGLE)
I show what your stay actually feels like from a real guest’s perspective — arriving, settling in, and noticing the details that matter most.
Instead of staged shots, this content focuses on comfort, ease, and the real experience after a long travel day. That’s what helps people trust what they’re seeing and feel confident booking.
🔥 Angle Name:
“After a Long Day”
🎬 Hook Options:
“After driving all day, this is what actually mattered…”
“Before you book this place, watch this…”
“This surprised me…”
🧠 Core Angle:
Fatigue → comfort → decision → confidence
🎥 Structure:
Set context (long day, tired)
Enter room / space
Highlight comfort factors
Show details (bed, layout, convenience)
Emotional shift (relief)
Recommendation
💬 CTA:
“I’d stay here again.”
📈 Best Use:
Bottom-of-funnel / booking decisions
Quick Checkout, No Call Needed
Best for brands running ads or scaling
What you get when you work with me
Short-form UGC built for performance, from a creator who actually IS your customer’s age, lifestyle, and language.
Reliable output
- Multiple hooks & angles per product so you can test, not guess.
- Clear deadlines, with most projects turned around in 5–7 business days.
- Delivered in ad-ready formats sized for the platforms you run.
Performance thinking
- Scripts built around problem → tension → solution → proof → clear CTA.
- Angles tailored for cold traffic, retargeting, and warm lists.
- Options across testimonial, demo, B-roll + VO, green screen, and skits.
Built for your demographic
- On-camera presence that feels like your customer’s neighbor or coworker.
- Comfortable speaking to money, work, family, health, and home topics.
- Grounded, straight-shooter tone that builds trust quickly.
Simple, predictable process
You get clear communication, quick turnarounds, and files your team can drop straight into your ad account.
1. Brief + product arrival
You share your product, goals, examples, and any must-say lines. I confirm angles, deliverables, and deadlines. You ship the product to me.
2. Script concepts + filming
I draft hooks, angles, and a light script outline you can approve quickly. Then I film in environments that match your audience: truck, garage, kitchen, backyard, or dog walks.
3. Delivery + revisions
You get edited, caption-ready, platform-sized files plus clear usage rights. One round of light revisions is included to dial in messaging if needed.
Packages & starting rates
Simple starting points. Final pricing depends on volume, usage, and scope.
🟢 STARTER TEST PACKAGE
$150
1 UGC video (choose from testimonial, demo, or B-roll + VO).
Up to 3 hook variations per video.
1 round of light revisions.
30-day paid social usage.
Performance Bundle
$375
3 UGC videos
Multiple hooks & cuts for A/B testing.
Simple performance-focused scripting.
1 round of light revisions.
60-day paid social usage included.
🔥 SCALING AD BUNDLE (MOST POPULAR)
$600
5 UGC videos across multiple formats
Multiple hooks & variations for testing
2 rounds of light revisions.
Performance-focused scripting
90-days paid usage included
Optional: raw footage + extended usage
Ongoing Content Partner
From $2,000/mo
- Monthly batch of 8–12 UGC assets across formats.
- Priority availability & faster turnarounds.
- Quarterly strategy review on what’s working.
- Custom usage & whitelisting terms.
- Perfect for brands scaling paid social aggressively.
FAQ: How I work with brands
Honest answers to the most common questions about quality, turnaround time, usage rights, and pricing.
What’s your typical turnaround time?
Most standard projects (2–5 videos) are delivered within 5–7 business days once I receive your product and signed-off brief. Larger bundles or ongoing partnerships get a shared content calendar so you always know what’s coming when.
How many revisions are included?
Each project includes one round of light revisions—things like trimming, swapping hooks, or tightening lines. If you need full re-shoots or new concepts after approval, we’ll scope that separately so expectations stay clear.
Can we get the raw footage?
Yes. Raw footage is available as an optional add-on. Most brands use it to cut extra variations or test new edits in-house. Raw footage pricing depends on the amount of content captured and how you plan to use it.
Do you offer whitelisting / Spark Ads?
Yes. I can connect my accounts so you can run Spark Ads/whitelisted campaigns on TikTok, Meta, and other platforms. We’ll outline this in the agreement, including timeframes and what handles are used.
What usage rights are included?
All projects include paid social ad usage for the agreed term (usually 30–60 days) across the major platforms. Extended usage (12+ months), whitelisting, and raw footage buyouts are available as add-ons. Everything is spelled out in simple language so your legal and my side are both covered.
How does pricing work?
Pricing is based on the number of assets, styles, and usage rights. One-off videos are more expensive per asset; bundles and ongoing retainers unlock better per-asset rates. If you share your budget range, I can build the strongest possible package inside it.
Are you a good fit for a 35–55 audience?
Yes—that’s exactly who I am and who I talk to daily. I’m 45, a working dad, and a dog owner. My content is grounded, honest, and very different from trending Gen Z styles. If your buyers skew 35–55 on Facebook, Instagram, or YouTube, that’s where I shine.
5 Proven UGC styles
Each style has a specific job in your funnel. Combine them to cover cold, warm, and hot traffic with angles that feel real.
1. Testimonial (Problem → Solution → Outcome → CTA)
Straight-to-camera stories shot in my truck, kitchen, or backyard that walk through the pain, the fix, and what changed after using your product.
Best for: social proof, warm traffic, retargeting, post-purchase upsells.
Example titles:
“The one change that made my 10-hour drives easier”
“Why this dad stopped buying gas station snacks”
“What actually worked for my sore back after long hauls”
Hook examples:
• “I’m a 45-year-old truck driver and this is the only thing that actually worked for me.”
• “If your day looks anything like mine, you’re going to relate to this.”
2. Product Demo
Tight, visual explanations of how your product actually fits into real life—installing it in the truck, using it on the road, or at home with the family.
Best for: cold traffic, direct response campaigns, education-focused ads.
Example titles:
“How I set this up in under 3 minutes in my truck”
“Real test: does this actually survive a 12-hour shift?”
“What this looks like after 30 days of real dad use”
Hook examples:
• “Here’s exactly what this looks like in a real truck, not a studio.”
• “Before you buy this, watch how it actually fits into my day.”
3. B-roll + Voiceover
Lifestyle shots of truck life, dad life, home, and dog walks with a calm, benefit-focused voiceover explaining why the product matters.
Best for: awareness, top-of-funnel, brand storytelling, YouTube Shorts.
Example titles:
“A day in the life with this one small upgrade”
“Little habits that make long days easier”
“Why my dog is happier on our walks now”
Hook examples:
• “Real dad routine, real product in the background—watch closely.”
• “Three tiny changes that made my days go a lot smoother.”
4. Green Screen
Educational, listicle-style videos where I react to your landing pages, reviews, or product shots with overlays and callouts.
Best for: explaining offers, comparisons, FAQs, and objection handling.
Example titles:
“Let’s walk through what you actually get here”
“Before you click buy, know this”
"Breaking down this offer like I would for a buddy”
Hook examples:
• “Let me break this down like I would if we were in the break room at work.”
• “Here’s what most people miss when they skim this page.”
5. Skit Style (Two Characters)
Light, humorous back-and-forth between “before” and “after” versions of me, or between me and a skeptical friend, to surface and answer objections.
Best for: thumb-stopping hooks, social feeds, and objection-busting creatives.
Example titles:
“Me arguing with my old self about trying this”
“That one friend who always doubts everything”
“What my wife said when she saw this on the counter”
Hook examples:
• “This is the argument I had with myself before buying this.”
• “Ever had this exact conversation with your buddy about trying something new?”
Work with a creator your 35–55 audience actually trusts
This page shows exactly how I work, what you get, and how content is structured to perform — so your team can move fast and confidently.
Usage rights (brand-friendly & clear)
I keep usage simple and written in plain English so your brand, your legal team, and I are all aligned.
Base packages include paid social usage (30–60 days)
Covers platforms like TikTok, Instagram, Facebook, and YouTube Shorts
Spark Ads / whitelisting available when included in scope
Extended usage (3–12 months or more) available as an add-on
Raw footage buyouts available for teams that want full control
Quick answers for your legal / leadership team
If you send over your standard creator agreement, I’m happy to review it too.
Can we run this as ads (Spark / whitelisting)?
Yes — when included in the agreement.Can we use this on our website or emails?
Yes — we just define usage upfront.Can our team edit the videos?
Yes — raw footage or editable versions can be included.Do you work under NDA?
Yes — available for unreleased products or campaigns.